Educational App Maker Mindshapes Picks Up $4M Round Led By Index; Adds Big 5 Publishers To Magic Town

Another funding announcement that underscores what big business kids' and educational apps can be. Mindshapes, a UK-based developer of interactive learning apps, has picked up a $4 million round of funding led by Index Ventures, with Richmond Park Partners and existing investors also participating. The news caps off an eventful couple of weeks for Mindshapes. Earlier in the month, it had launched a flagship app,�Magic Town, which Mindshapes calls the first virtual world based on picture book characters. Magic Town, a highly visual app, incorporates content licensed from�Hachette Group, Simon & Schuster and Penguin Group, among others, into e-learning tasks. Mindshapes is ramping up content on Magic Town quickly: it currently contains content from 70 popular picture books but aims to have 200 titles in there by year's end.

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