The media is buzzing with allegations that Nobel Peace Prize nominee Greg Mortenson fabricated his bestselling books and misused millions of dollars in donations. Amazingly, within days of 60 Minutes breaking the story, a new book was already released about it. Only don't call it a "book." Byliner, the company that published it, is touchy about this, because this format is really something new. After all, we didn't call blog posts articles, because blogging was a new kind of news. But there's not another good word for what this is. This isn't some longer, rushed blog post released on a Kindle. Called "Three Cups of Deceit," it's written by award-winning author Jon Krakauer, painstakingly edited and even available to download for free for the first 72 hours of its launch. Welcome to the stunning, new rapid-fire world of long-form publishing. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/RreF6Q1H2FM/
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