Gabe Zichermann may have coined the term "funware" to describe applications with game-like mechanics and game-like behavior that really aren't traditional video games, but his neologism just may be expanding to encompass much more than initially intended -- the extraordinary paroxysm of technological advances currently convulsing the gaming industry.
Source: http://www.technewsworld.com/rsstory/72336.html
CYPRESS SEMICONDUCTOR ACCENTURE ACER ADOBE SYSTEMS
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