Tremor Media is making another acquisition today?mobile ad platform Transpera. Terms of the deal were not disclosed. Transpera's ad platform enables the distribution and monetization of web videos on mobile phones. With the Attention Network, the company offers publishers a way to monetize off of mobile video ads and gives advertisers a way to market their wares by serving targeted ads in the form of interactive display banners, pre-roll videos, overlay ads, post-roll experiences and mini sites. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/1aLbSBOCqIw/
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