So the
UK is finally catching up with the fine money-grubbing nations of this world and allowing product placement in British-made TV programming, starting from next Monday, February 28th. Advertising embedded in internationally sourced films and shows has long been tolerated as a necessary evil within the Queen's realm, but now that the telecoms regulator Ofcom is opening up locally farmed TV content to the blight of commercialization, it's come up with a suitably austere logo to warn us of its dangers. Basically, any future episodes of
Hollyoaks that may contain a "stray" Diet Coke or
Nokia N8 within the frame will be preceded by the above P placed within a P, which will prep you for the pernicious potentiality that the programming you are perusing may provoke you into purchasing new property. Capiche?
Product placement gets a logo of its own, turns the world inside out originally appeared on Engadget on Mon, 21 Feb 2011 03:09:00 EDT. Please see our terms for use of feeds.
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