Tout?s Plans For Turning Video Status Updates Into A Business

Since launching about a year ago, Tout has been used by celebrities like Shaquille O'Neal and Survivor host Jeff Probst to post short video status updates. Now co-founder and CEO Michael Downing is sharing some details about how the company has grown and where it goes from here. The Tout concept is pretty straightforward ? users post video messages of up to 15 seconds. People who follow you and see the message can then reply with their own 15-second videos. Past attempts at video social networking have failed, but celebrities and brands are embracing Tout as a way to engage more meaningfully with their fans. After all, reading 140-character text updates from Shaq (who announced his retirement on Tout) is nice, but it's not the same as actually seeing and hearing him.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/-iJpJL57-gI/

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