Vocus Buys Email Marketing Company iContact For $169 Million

Big M&A news in the email marketing world. Vocus, the publicly-listed provider of cloud-based marketing and PR software, has acquired iContact, a company that provides email marketing services for small and medium sized businesses. The total acquisition price is $169 million. iContact's email marketing software automates the process of creating, sending and tracking email communications for businesses. iContact, which has raised over $50 million to date, also allows users to track email campaign effectiveness, accessing data around opens, clicks and more.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/d9Nv_ggOVHs/

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