Gemvara Aqhires Former Zappos/Gilt UX Guru Brian Kalma

What do you do when you have more than a billion potential product combinations on your site? You hire a user experience (UX) guru. Gemvara, a jewelry e-commerce site that lets consumers custom-design their own jewelry, just acquired Snipwits, a one-man startup founded by Brian Kalma, who will now be in charge of the customer experience team at Gemvara. Kalma previously headed up UX design at both Zappos (as one of its first employees) and Gilt Groupe.

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