Loathe them all you like (except when it's midnight; you've had a few drinks, and have 20 minutes to kill before your bus comes), McDonalds has done good with this billboard that lets iPhone users play Pong. It's that simple.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/H6teQoQtSmc/play-pong-using-your-iphone-and-just-try-not-to-be-brainwashed-by-mcdonalds
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