Monday, January 31, 2011

Motorola teases Xoom Super Bowl ad: '2011 looks a lot like 1984'

Moto hasn't been shying away from the Apple jabs this year, and it's got another one in store for the Super Bowl this week with a commercial that'll poke fun at Cupertino's 1984 Macintosh ad, perhaps the most famous Super Bowl spot of all time. In it, the company says that "2011 looks a lot like 1984" with "one authority, one design, one way to work" while showing Planet Earth wearing a pair of shiny white iPod / iPhone buds. Boom, here comes a new planet -- a red, gaseous one with an "M" logo on it -- that pimps a bunch of wild features we'll be seeing in the Xoom like a dual-core processor, upgradeable 4G, and Honeycomb out of the box. In closing, Moto says "it's time to live a free life." We would've liked to have seen Motorola follow a format closer to that 1984 commercial, but it's a pretty well-played jab nonetheless -- and it's conceivable that this is just a teaser for the actual ad that'll air next weekend. Follow the break to check it out.

Continue reading Motorola teases Xoom Super Bowl ad: '2011 looks a lot like 1984'

Motorola teases Xoom Super Bowl ad: '2011 looks a lot like 1984' originally appeared on Engadget on Mon, 31 Jan 2011 12:13:00 EDT. Please see our terms for use of feeds.

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