I can't say I know a whole lot about fashion. But, having accidentally walked into a few boutiques over the years, I've gathered one thing: it's expensive. And I'm told it's also a very competitive market ? designers vie to have their products manufactured by clothiers, who in turn have the question of whether consumers will actually�buy their products�looming large. These clothing companies do have outlets like Gilt Groupe in case they wind up with excess inventory, but there's always significant risk involved whenever a new item is produced. Now Y Combinator-funded startup Fabricly wants to reverse and improve the model, by crowdsourcing designs and using a voting process to only manufacture pieces that people actually want, all while saving customers a bundle. The company also has some funding news to announce: it's recently raised a seed round of $400,000 from Atomico Ventures. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/-XX1V4UOHQ4/
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