If you're a big company and you need a little software help managing online advertising campaigns, you go to Omniture or a competitor. But if you're running a small store and are only spending a few hundred or a few thousand dollars a month across Google, Facebook and other self serve platforms, there are far fewer options available to you. That's where Vurve comes in, and they are coming out of a small private beta period today. The company, which raised a $1.2 million venture round last year, is run by Amit Kumar. Kumar was previously Director of Product at Yahoo, and VP Product at ad startup Dapper prior to being acquired by Yahoo. He knows advertising.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/S-t7J-YF61s/
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